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The Georgia SPCA depends on the community and its businesses to support its activities. This support comes from different sorts of organizations - from schools & churches, from local and national businesses and also from concerned individuals. Sponsorship can take many forms -- from providing the Georgia SPCA with discounts on items we purchase, to direct gifts. From assuming responsibility for the health of a specific animal to sponsorship of an entire "cat room."
Throughout the year, we host several events to raise funds for the animals in our care. Each event provides sponsorship opportunities that result in visibility within the community, recognition on all event collateral pieces, and media exposure. Sponsorship options include direct funding of the event as well as (in some instances) supporting us by setting up vendor booths to make the public aware of your support for the Georgia SPCA. We would be happy to discuss the ability to create greater benefit for your company before and during any of our events through online or sales promotions, hospitality options and distribution of promotional materials.
We tailor our sponsorship packages to align this investment with your company's goals. To discuss any opportunities that interest you, please contact Jane Stewart, at 678-765-2726 or contact us and select "sponsorship question" as the category. These events draw from a broad community as well as from local celebrities.
A key thing to bear in mind is that the Georgia SPCA spends very little money on fundraising activities. We have felt that program-based spending is critical. In 2011, for example, 88% of all funds coming into the organization were spent on program-related expenses including adoptions, spay/neuter, and pet wellness.
Here are some sponsorship strategies that might work for you or your organization: